As prevailing economic systems fuel inequality, billionaire power and environmental destruction, it’s time to ask: what if there were a better way? Reclaim the Economy Week begins to answer that question by highlighting, celebrating and co-creating alternatives around the globe.
Reclaim the Economy Week is a global week of action calling for economic systems that put people and the planet first. From 26 January to 1 February 2026, communities, organisations, and individuals around the world will come together to demand economic models grounded in dignity, fairness, ecological wellbeing and life-centric values.
This decentralised week invites events, campaigns and actions framed through diverse lenses – from Indigenous and rights-based economics to degrowth, doughnut economics, and wellbeing economies. There are resources and ideas to help groups and individuals to get involved and build power from the ground up. From Puerto Rico to Brazil to South Africa, communities around the world are planning actions and events to mark the week – find a map of the planned activities here.
A 2024 Earth4All survey found that over two thirds of people surveyed in 17 G20 countries agree that the way the economy works should prioritise the health and wellbeing of people and nature rather than focusing solely on profit and increasing wealth, while 62% agree that a country’s economic success should be measured by the health and wellbeing of its citizens, not how fast the economy is growing. It is clear that appetite for better economies in service of life and wellbeing is strong, and Reclaim the Economy Week meets the moment by both calling for systems change and showcasing the alternatives already in motion around the world.
The week kicks off with an interactive online launch event on 26 January, bringing together voices from across movements to explore how we can reclaim the economy from growing inequality, environmental breakdown and concentrated corporate power. Participants will gain practical insights into alternative economic models, community-led solutions, and how to take action locally and globally.
Learn more and find out how to get involved at reclaimtheeconomy.org and sign up for the newsletter to stay updated on events and resources. The week is co-convened by Earth4All and the Wellbeing Economy Alliance.
